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Meet your team

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Cindy Wagman, President and CEO

Cindy Wagman is the President and Founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small nonprofits through fundraising. Cindy became a Certified Fundraising Executive in 2009 and received her MBA from the Rotman School at the University of Toronto in 2013. Cindy has presented for AFP (Association of Fundraising Professionals), CanadaHelps, CharityVillage, Bloomerang, Keela, and Fundraising Everywhere. She is the host of The Small Nonprofit podcast, Canada’s #1 podcast for charities and author of Raise It! The Reluctant Fundraiser’s Guide to Raising Money Without Selling Your Soul.


Betty Xie,
Client Manager

I come from the world of small and mighty arts nonprofits, and I see fundraising as the backbone for change makers to realize their transformative ideas. I am committed to integrating design and system thinking when helping organizations build capacity and resilience. I am also a documentary filmmaker, with a life-long search for extraordinary stories. 


Sarah Law,
Fundraising Specialist

I want people to see fundraising as a tool for meaningful engagement, something that will connect the right people to the right organizations. With a degree in Business Administration from The Goodman School of Business, a certificate from the Humber Fundraising Management Program, I have a passion for small organizations doing great work.


Kyra Tudlong, Fundraising Specialist

I believe everyone is a philanthropist and fundraising is the vehicle to unlocking the change people wish to see in the world. With a degree in Family and Community Social Services and a certificate from the Humber Fundraising Management Program, my goal is to enable greater positive,  sustainable change in communities through creating meaningful alignment between small organizations and their supporters.

As featured in:

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certified b-corp

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

B Corps form a community of leaders and drive a global movement of people using business as a force for good. The values and aspirations of the B Corp community are embedded in the B Corp Declaration of Interdependence.

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