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podcast: corporate fundraising building blocks with Heather Nelson

We hear all the time about corporate fundraising as an ~easy~ solution to all of our funding needs and we see a lot of organizations not do it quite right.

Not sure how exactly to get started? We are joined this week by Heather Nelson, an incredible thought leader in the corporate fundraising space, who shares guidelines for creating that valuable partnership with corporations and businesses.

In this episode, you’re going to learn:

  • How to have the right conversation with the right person at the company or business

  • How to build a successful corporate fundraising program

  • Advice on building and maintaining your relationship throughout the year

  • What your opportunities are in big or small businesses

  • The strategies you need to help turn employee engagement into financial support

  • Common pitfalls and how to avoid them

Through exploring the relationship nature and the bottom line of corporations, Heather deep dives into what you can do to ensure that your partnership is one that is sustainable and lasts. That win-win partnership starts with a conversation.

Get prepared by checking out a special page filled with amazing resources like a template agenda, a flowchart of the terminology you need to use and understand, and sample questions you can ask! Visit

Have a question that didn’t get answered in the episode? Need a cheerleader to help motivate you? Feel free to email Heather directly at We also love her partnership plan which you can find on her website [] along with more valuable resources!

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Resources from this Episode

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The Small Nonprofit podcast is produced by Eloisa Jane Mariano